How Hanith Citroen Grew Sales and Cut Costs with WappCloud
A car dealership team of 35 used WhatsApp automation to reduce costs and grow sales within their first year.

About Hanith Citroen
Hanith Citroen — THE GOOD CAR
Hanith Citroen is a reputed car dealership in India, part of the Hanith Group. As an authorised Citroën dealer, Hanith Citroen bridges the gap between a global automotive brand and local customers — offering a seamless buying experience, after-sales support, and trusted customer relationships.
With a team of 35, Hanith Citroen serves customers across their region, helping buyers find the right vehicle and supporting them through every stage of ownership. As customer expectations grew and communication volumes increased, the team recognised the need for a smarter, more scalable way to engage — without compromising on the personal touch that defines their dealership experience.
Why Hanith Citroen Chose WappCloud
After evaluating their options, Hanith Citroen chose WappCloud for its affordable pricing and practical feature set. As a business with no prior WhatsApp API tools, the transition needed to be simple and low-risk. WappCloud's competitive pricing made it accessible, while the clean interface allowed the team to get started quickly without a steep learning curve. Most importantly, WhatsApp was already the channel their customers preferred — WappCloud simply made it more powerful.
The Challenges
No WhatsApp API Access
Without access to the WhatsApp Business API, the team couldn't automate messages or handle customer queries at scale.
High Operational Costs
Relying on traditional communication channels and manual workflows meant high overheads.
No Centralised Conversations
Customer messages came in without any unified system, leading to missed follow-ups.
No Integration
The dealership had no prior tools linking conversations to operational workflows.
“WappCloud hits the sweet spot for business needs. Competitively priced, it focuses on the features you actually need without the clutter of unnecessary add-ons.”
