How Nallakadai cut costs and grew sales with WappCloud
A retail team of 25 used WhatsApp automation, smart broadcasts, and seamless Shopify integration to cut costs by up to 60% and grow sales — all within their first year on WappCloud.
About Nallakadai
Nallakadai — "the good store"
Nallakadai — "the good store" — is a homegrown organic retail brand from Erode, Tamil Nadu. Founded by Sampath and Lavanya, their journey began over 15 years ago in a small home garden, experimenting with organic products rooted in chemical-free, sustainable living.
In 2015, they launched their pioneering organic store inspired by the philosophy of Dr. Nammalvar — a visionary in organic farming — and quickly built a loyal following. Their "Farm-to-Dine" concept bridges certified organic farmers directly with health-conscious consumers, ensuring every product on the shelf is ethically sourced and free from harmful chemicals.
Today, Nallakadai serves customers across India and worldwide through their Shopify-powered store, offering 700+ organic products spanning groceries, millets, spices, health mixes, and traditional foods — and has been recognised with multiple awards for their commitment to organic excellence.
With a passionate team of 25, they had the heart to grow — they just needed the right tools to scale their customer communication without losing the personal touch that made them who they are.
Why Nallakadai chose WappCloud
After evaluating several options, Nallakadai chose WappCloud because it fit how they already worked. The Shopify integration meant no rebuilding their tech stack. The interface was intuitive enough for non-technical team members to set up flows, manage broadcasts, and review reports independently. And since WappCloud runs over WhatsApp — the channel their customers were already on — there was nothing new for buyers to learn. Just better, faster, more personal communication from day one.
How Nallakadai uses WappCloud
Bulk Broadcast Targeted promotions and restock alerts sent directly to segmented customer lists on WhatsApp. Higher open rates, better click-throughs, and a noticeable uptick in repeat purchases.
Chatbot & Automation 24/7 automated responses to order queries, FAQs, and delivery updates — without the team lifting a finger. Automation flows trigger confirmations the moment Shopify processes a transaction.
Shared Team Inbox All customer conversations in one centralised dashboard. Agents assign chats, add internal notes, and hand off without losing context. Faster, more accurate replies every time.
Shopify Integration Order events instantly trigger WhatsApp messages from confirmation to delivery. Abandoned cart flows nudge hesitant buyers back at exactly the right moment.
Analytics & Reports Clear insights on delivery rates, read rates, and bot resolution — all in one dashboard. The team now refines their strategy based on data, not guesswork.
The Challenges
High communication costs
Traditional SMS and call channels were expensive with no clear ROI. Budgets were stretched, but results stayed flat.
Everything done manually
Order updates, follow-ups, and customer queries all needed a human — hours lost weekly on tasks that should've been automated.
No unified view of conversations
Messages came in from all directions with no central system. Chats were missed, replies duplicated, and customers felt ignored.
Shopify data in a silo
There was no link between their store and customer conversations. Abandoned carts went unrecovered and confirmations went out late.
“WappCloud transformed the way we communicate with our customers. The automation and broadcast features are absolute game-changers for a lean team like ours. Our customers feel more connected to us, and our team has the breathing room to actually grow the business. We’d rate WappCloud a solid 9 out of 10 — and we’d recommend it to any retail business that’s serious about scaling.”