How Zaras Bharatanatyam Doubled Leads and Cut Workload with WappCloud
An e-commerce team of 10+ used WhatsApp automation and Google Sheets integration to improve engagement by up to 60%, double sales conversions, and save 10–20 hours weekly.
About Zaras Bharatanatyam
Zaras Bharatanatyam — "Dance in Grace. Shop with Trust."
Zaras Bharatanatyam is India's trusted online destination for authentic Bharatanatyam costumes, jewellery, makeup, and dance accessories. Founded with a deep passion for classical Indian dance, the brand has grown to serve a community of 8,000+ customers across India, preserving and celebrating the art of Bharatanatyam through high-quality, carefully curated products.
Their online store — www.zarasbharatanatyam.com — offers an extensive collection spanning readymade costumes, traditional jewellery (bangles, vangi, hip belts, head sets, necklaces, and more), sarees, ankle bells (salangai), flowers, makeup, and a special Teacher's Corner. Every product is crafted to meet the exacting standards of classical dance performance and practice.
With a lean, passionate team of 10+, Zaras Bharatanatyam had the vision and the product depth to scale nationally. What they needed was a smarter way to reach, engage, and convert their growing customer base — without stretching their team thin.
Why Zaras Bharatanatyam Chose WappCloud
After evaluating their options, Zaras Bharatanatyam chose WappCloud for one decisive reason: responsive support. The WappCloud team was genuinely committed to long-term partnership and ensured a smooth onboarding experience from day one.
Beyond that, WappCloud's seamless Google Sheets integration meant the team could connect their existing data workflows instantly — no complex migrations, no rebuilding their processes. Running over WhatsApp — the channel their customers were already on — made adoption effortless on both sides.
How Zaras Bharatanatyam Uses WappCloud
01 Chatbot & Automation Automated flows handle customer queries, product enquiries, and follow-ups around the clock. Repetitive questions about products, sizing, shipping, and orders are resolved instantly — without any manual effort from the team.
02 API Integration with Google Sheets WappCloud connects directly with Google Sheets, allowing the team to manage customer data, track leads, and trigger personalised WhatsApp messages based on their existing spreadsheet workflows — all with zero disruption to their current setup.
The Results
Within 6–12 months of adopting WappCloud, the impact was clear across every key metric:
- ~40–60% improvement in customer engagement and retention through WhatsApp automation
- ~40–60% reduction in operational costs by eliminating manual query handling
- ~50–100% growth in lead and sales conversions via automated follow-ups and chatbot flows
- 10–20 hrs saved every week — the team redirects that energy toward growth, not repetitive tasks
- 10 / 10 WappCloud satisfaction rating — with a strong recommendation to other e-commerce brands
For Zaras Bharatanatyam, the impact was immediate and measurable. WappCloud became the backbone of their customer communication strategy — enabling a lean, passionate team to engage thousands of customers personally, at scale, without burning out.
The Challenges
No WhatsApp API Access
The team had no official WhatsApp API, limiting their ability to run automated campaigns or provide instant customer responses at scale.
Low Engagement Rates
Customer messages and promotions were going unnoticed. Without the right channel and automation, engagement stayed persistently low.
Leads Slipping Through
Enquiries came in through various channels but without a structured follow-up system, potential customers were lost before they could convert.
Team Overload
Manual handling of all customer chats, queries, and follow-ups was causing staff burnout, high operational costs, and a poor customer experience.
“Energetic team with long-term support on a timely manner. WappCloud has transformed the way we engage with our customers — the automation is a game-changer for a lean team like ours.”