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Learn moreWhatsApp Cloud API is a cloud-based service provided by Meta that allows businesses to integrate WhatsApp messaging into their applications. It simplifies the process of managing communications with customers by leveraging Meta's infrastructure.
The WhatsApp Cloud API is managed by Meta and is cloud-based, which reduces the need for businesses to handle their own servers and infrastructure. In contrast, the WhatsApp Business API requires on-premises infrastructure or private servers managed by the business.
To start using the WhatsApp Cloud API, you need to sign up through wappcloud. After registration, you can refer to the documentation to help you connect WhatsApp with your business systems.
The main benefits include ease of setup and maintenance,
scalability managed by Meta, reduced upfront costs, and
simplified integration with existing systems.
It also offers robust features for messaging, automation, and
real-time communication(livechat).
Setting up WhatsApp Cloud API involves creating an account on wappcloud, obtaining API credentials, and following the provided documentation to integrate the API with your application.
You can send various types of messages including text, images, videos, audio, documents, and interactive messages such as buttons and quick replies. This flexibility allows for rich and engaging customer interactions.
Yes, there are limits based on your account tier and usage. These limits are tiered and increase with your messaging volume and engagement levels. Meta manages these limits to prevent abuse and ensure fair usage.
The API uses end-to-end encryption to secure messages, ensuring that only the sender and recipient can read the content. It also adheres to data protection regulations, such as GDPR, to ensure the privacy of user data.
Message templates are pre-approved formats used for sending notifications or updates outside the 24-hour messaging window. They must be approved by WhatsApp and are used to ensure compliance with messaging guidelines.
To get message templates approved, submit them through wappcloud. They will be reviewed for compliance with WhatsApp’s policies before being approved for use in your messaging campaigns.